No matter what your thesis is about, arguing the validity and reliability of your research is a key part. You should describe this in your research methodology. But what exactly are validity and reliability? Why are they so important? Validity and reliability are often stumbling blocks for students. In this article, we explain why they are so important and how you should approach them.

When doing research, you can choose from a whole range of research methods, such as quantitative research, design-oriented research or qualitative research. Each method calls for a different approach. This article provide some tips for qualitative research.